Privacy Policy - MasterBusiness

Privacy Policy

Your data protection matters to us

Last Updated: January 19, 2026

Introduction

MasterBusiness ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website masterbusiness.eu and use our services.

We are located at: Allée de la Recherche 10, 1070 Anderlecht, Belgium

Information We Collect

Personal Information You Provide

When you interact with our website or services, we may collect:

  • Account Information: Name, email address, phone number, company name, business registration details
  • Order Information: Billing address, delivery address, payment information
  • Communication Data: Information you provide when contacting us via email, phone, WhatsApp, or contact forms
  • Business Information: VAT number, trade license, business type (retailer, wholesaler, supermarket)
Automatically Collected Information

When you visit our website, we automatically collect:

  • Technical Data: IP address, browser type, operating system, device information
  • Usage Data: Pages visited, time spent on pages, links clicked, referring websites
  • Cookies and Similar Technologies: Information collected through cookies (see Cookie Policy section below)

How We Use Your Information

We use your personal information for the following purposes:

Order Processing and Fulfillment
  • Processing and delivering your orders
  • Managing your account
  • Sending order confirmations and updates
  • Processing payments and preventing fraud
Business Communication
  • Responding to your inquiries and customer service requests
  • Sending catalogues, price quotations, and product information
  • Providing updates about our products and services via WhatsApp broadcast (with your consent)
  • Sending promotional materials and special offers
Legal and Operational
  • Complying with legal obligations under Belgian and EU law
  • Maintaining security and preventing fraud
  • Analyzing and improving our website and services
  • Managing our business relationship with you

Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

  • Contract Performance: Processing necessary to fulfill our contract with you
  • Legitimate Interest: Our legitimate business interests in providing services and improving our operations
  • Legal Obligation: Compliance with Belgian tax, accounting, and business laws
  • Consent: When you have given explicit consent (e.g., marketing communications, WhatsApp broadcasts)

How We Share Your Information

We may share your information with:

Service Providers
  • Payment processors
  • Delivery and logistics companies
  • IT service providers and website hosting
  • Accounting and legal advisors
Business Transfers & Legal Requirements

Business Transfers: In the event of a merger, acquisition, or sale of assets

Legal Requirements:

  • When required by Belgian or EU law
  • To protect our rights, property, or safety
  • To comply with legal processes

We do not sell your personal information to third parties.

International Data Transfers

Your data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place through:

  • EU Standard Contractual Clauses
  • Adequacy decisions by the European Commission
  • Other legally approved mechanisms

Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with Belgian legal obligations (typically 7 years for accounting records)
  • Resolve disputes and enforce our agreements

When no longer needed, we securely delete or anonymize your data.

Your Rights Under GDPR

As a data subject in the EU/Belgium, you have the following rights:

Right to Access

Request a copy of the personal data we hold about you

Right to Rectification

Request correction of inaccurate or incomplete data

Right to Erasure

Request deletion of your personal data under certain circumstances

Right to Restriction

Request that we limit how we use your data

Right to Data Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing based on legitimate interests or for direct marketing

Right to Withdraw Consent

Withdraw consent at any time (without affecting prior processing)

Right to Lodge a Complaint

File a complaint with the Belgian Data Protection Authority (APD/GBA)

To exercise any of these rights, please contact us at: info@masterbusiness.eu

Cookies Policy

Our website uses cookies and similar technologies:

Essential Cookies

Required for website functionality (shopping cart, account login)

Analytics Cookies

Help us understand how visitors use our website

Marketing Cookies

Used to deliver relevant advertisements and track campaign effectiveness

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

Security Measures

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of sensitive data (SSL/TLS)
  • Secure server infrastructure
  • Access controls and authentication
  • Regular security assessments
  • Employee training on data protection

However, no internet transmission is completely secure. We cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any information.

Children's Privacy

Our services are intended for businesses and individuals 18 years or older. We do not knowingly collect information from children under 16.

WhatsApp Broadcast List

If you join our WhatsApp broadcast by clicking the "Join Our Broadcast" button or contacting us via WhatsApp:

  • We will only send product updates, promotions, and business-related information
  • You can opt-out at any time by sending "STOP" via WhatsApp
  • Your phone number will be stored securely and not shared with third parties
  • We comply with WhatsApp's Terms of Service and Business Policy

Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated via email or website notification.

Contact Information

📬 Data Protection Officer

Email: info@masterbusiness.eu

Phone: +32 2 527 12 57

Address: Allée de la Recherche 10, 1070 Anderlecht, Belgium

🏛️ Belgian Data Protection Authority

If you have concerns about our data handling, you may contact:

Name: Gegevensbeschermingsautoriteit (GBA) / Autorité de protection des données (APD)

Address: Rue de la Presse 35, 1000 Brussels, Belgium

Phone: +32 2 274 48 00

Email: contact@apd-gba.be

Website: www.dataprotectionauthority.be